Creating iOS apps begins with clear understanding: the target users, the app’s purpose, and the primary scenario to address in the initial release. A thorough discovery phase clarifies the MVP scope, selects suitable architecture, and eliminates features that seem impressive on paper yet don’t enhance actual use.

After the fundamentals are in place, attention moves to how the UI behaves, its performance, and stability across iPhone models and iOS updates. Uniform navigation, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth after launching on the App Store.